How to Set a Copywriting Project Schedule

Copywriting Project ScheduleSo you’ve landed your first big gig being a copywriter. You’ve closed the client on the deal, set up a deadline, taken your up-front payment, and gotten the go ahead to do the work. Let’s suppose there is a week to accomplish the assignment, and also you know it’s simple enough that you could finish it in one day. Assuming you are not that busy now, can it be best if you procrastinate until Day 6 to start out on your project?

I wish I possibly could say “yes” for this, however that we now have many risks to procrastinating on any deadline-driven copy assignment. Many things can go astray, and a little slack in the schedule to handle the setbacks can be your only savior when things get ugly.

To begin with, you’re trivializing your value if you do not have time for you to let assignments marinate in your mind for any duration. At first, examine your client’s product around the first day, so you get acquainted with the options and advantages of that which you are selling. Once you comprehend the product and the target audience, then you can certainly let your creativity out. Within the next couple days, you’ll find your muse and end up with inspiration for headlines and major points for your copy.

Another reason to start a job early is your client might possibly not have given you all the information you need to do a good job. Most copywriters learn this the hard way, there is however an extremely high chance your client may not have sent you his testimonials, his prior research, or perhaps a copy of the product itself! How embarrassed would you be to need to call your client the night just prior to the the assignment being due and say you never got the product you were supposedly taking care of all week long? This is one other good reason to not ever lie and say you’re further in an assignment than you really are. Regardless of what the client could have slipped on, if you do not comprehend it because you’ve been procrastinating, it’s all your fault, and not his at all.

When you use a 7 day period, and you believe the assignment is only going to take you 1 day, set up your project timeline to look like this:

  • Day 1: Undergo entire product and be sure you’ve got everything you need in the client. If it takes multiple day, take the first couple of days to achieve this.
  • Days 2-3: Allow the features of values from the product marinate in your mind, and jot down inspirations that can come up.
  • Day 4: Start setting up the copy.
  • Day 5: Finish the copy.

Definitely leave a two day buffer in the event something goes completely wrong. Observe that this example is just for a project you can finish in a day if you were really strapped. If this type of was an assignment that will take you five full times of working, you should ask for additional time to complete it.

Keep in mind that procrastination may cause you a large number of troubles within the field of copywriting, so make the effort when performing your craft and set yourself an attainable schedule.

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February 22, 2012. Project Scheduling.

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